How challenging has it been to maintain your eco principles? So far, we have donated over half a tonne of clothes, reducing those clothes emissions by 5.3 tonnes. Traid measures the environmental impact of the clothes we have donated to them. We are hoping work to develop a set of tools to measure how much we are reducing the environmental impact of the clothes that we are selling by extending their life.

How has your eco strategy developed as you have grown? If the parent agrees, everything we reject is sent to the charity Traid, so that no item goes to waste. We are also reducing the amount of clothes sent to landfill. Extending the life of a child’s t-shirt by just nine months will significantly reduce its carbon and water footprints: to make one kilo of cotton -the equivalent of a pair of jeans – manufacturers use 10,000-20,000 litres of water and produce 23.2 kilos of CO2. We buy everything that is in good condition and sell it to parents at a quarter of High Street prices. Parents order a Loopy Clear Out Bag, fill it with their children’s’ outgrown clothes and we do the rest. Loopster is closing the loop between the use and reuse of kids’ clothes. What are your sustainable priorities for the business? As a super busy working mum, I didn’t have time to shop and selling second-hand for my son even though I knew it was more sustainable. When I became a mum, I felt uncomfortable constantly buying new clothes for my growing son. When I went undercover in Bangladesh to make a film about child labour making clothes for a major retailer, I learned first-hand about the human cost of fast fashion. I was previously an investigative filmmaker.

Loopster film